MAD Issues for September 2014
MAD - Tuesday, Sept. 30, 2014
Study: 62% of CMOs Categorize Agencies As Vendors
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
DigitasLBi Taps Rubicon For Programmatic Buying
Horizon Media Named Media AOR For Readly
Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Mobile Is The Best Driver of Ad Receptiveness
NEW! Geico's Halloween-Themed Ad Urges Consumers Not To Make Bad Decisions, Like Teens In Horror Movies
REVOLVING DOOR: KSV Adds Patrick McHugh And Rob Niccolai To Executive Team
BIZ DEV: AmBev/InBev Taps CP+B Brazil To Launch Corona Beer In Brazil
P.R. Wild Pitches, Autumn Edition
MAD - Monday, Sept. 29, 2014
U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
Arnold Worldwide Integrates Multicultural, Mainstream Practices
Partners + Napier Named AOR For BMW Group Financial Services
Ad Industry Vets Launch Music Content Company
Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
Stop Me If You've Heard This One
NEW! True Religion Wearers Are Bold, Walk In Through The Out Door
REVOLVING DOOR: Figliulo&Partners Hires Ted Alcarez As Executive Director, People And Culture
BIZ DEV: Associated Bank Names Colle+McVoy As AOR
This Ad Agency Is Proud To Be Known As A Bunch Of Wingnuts
MAD - Friday, Sept. 26, 2014
The Folks At SF-Based Agency West Think They're So Awesome All They Need On Their Website Is An Email Address
PHD Swipes UM's Wiseman, Forms Strategic Communications Post
The Selfie As Ad Format
Agency Yard Embarks On 'Scandalous' Limited Campaign
Rapp Taps Steven Piluso To Launch Its New U.S. Media Practice
Hello Design Helps Speedo Expand Beyond The Pool
USIM Wins O'Charley's Media Account
NEW! It Takes A Lot Of Hollywood Magic To Make Rob Lowe Look Unattractive In DirecTV Ads
REVOLVING DOOR: Renato de Paula Joins MEC As Regional CEO For Latin America
BIZ DEV: Jekyll & Hyde Wins H2Ocean
MAD - Thursday, Sept. 25, 2014
Forget Barbarian Group's Superdesk - Now We Have Disappearing Desks
CNN Calls Content Deal With Genworth The Future Of Advertising
Publicis Groupe's MRY Realigned Under SMG
WPP Launches China E-Commerce Venture With Alibaba Alum
SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
HelloWorld, Chico's FAS Launch Online Charity Campaign
Michael Epstein Adds Chief Client Officer Duties At Carat USA
Roger's Tree House: No Girlz Allowed
Will The 'In-House' Trend Last?
NEW! Oh, What A Tangled Web We Weave In Skittles' First-Ever Halloween Ad
REVOLVING DOOR: Jorge Calleja Promoted To Executive Creative Director At The Martin Agency
BIZ DEV: Santy Awarded Media Planning, Buying For The Fiesta Bowl And Cactus Bowl
MAD - Wednesday, Sept. 24, 2014
First 'Breck Girl' Eileen McKenna Dies of Cancer at 61
Omelet Hatches Content Production Shop
Martin Mercado, McCann Partner In New Argentina Agency
Publicis Groupe's Level Studios Promotes Deborah Heslip To Partner
Lisa Sherman Is New CEO Of The Ad Council
Digital Asset Firm Zonza Integrates With 4As/ANA's Ad-ID, Will Facilitate Ad Automation, Improve Workflow
Weisenburger Exits Omnicom CFO Post
Help People Connect By Disconnecting
NEW! Hermes Launches Whimsical Website Devoted Entirely To Silk
REVOLVING DOOR: Lowe Campbell Ewald Promotes Four, Including Kevin Wertz To President
BIZ DEV: Pitch Wins Bonefish Grill
MAD - Tuesday, Sept. 23, 2014
Toronto Advertising Professionals To Beat The Crap Out Of Each Other For A Good Cause
We're No Longer Waiting To See Ad Tech's Impact
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
A Voyage To Uranus
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
Omnicom's TraceyLocke Names Hugh Boyle CEO
KBS Elevates Bloom, Powell To NY Co-Presidents
Phelps Helps Travelers Navigate LAX Airport
VML Agrees to Buy Shanghai Social Media Agency
AmerisourceBergen Launches First Company-Wide Effort
NEW! Hans & Franz 'Pump Up' Aaron Rodgers In Latest Ad For State Farm
REVOLVING DOOR: SK+G Hires Four In Media, CRM And Digital Divisions
BIZ DEV: Breensmith Wins Three Accounts
MAD - Monday, Sept. 22, 2014
Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short-Term Trend
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
SMG Appoints Sue Frogley To New Global Commercial Director Role
Marc USA Acquires Results:Digital
Quillin Taps Speciale For Media/ Biz Dev Role
Prudential Sets Guinness World Record With New Ad
Y&R Sets Up Shop In Fast-Growing Mongolia
Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Forever Young
NEW! James Harden's 'Beard Guru' Helps Prepare Him For Face Scan Technology In NBA 2K 15
REVOLVING DOOR: Giant Spoon Hires Haley Greenwald-Gonella As Marketing Manager
BIZ DEV: BooneOakley Wins Champions for Education
MAD - Friday, Sept. 19, 2014
This Time It's A Marketer Telling Other Marketers To Stop Calling Agencies Vendors
Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Simmons Loses MRC Accreditation, 'Declines' Cited
Florida Citrus Receives Superhero Help From Marvel
Royal Philips Says It Is Time To Change The Light Bulb
Road To Rio: WPP Extends Its Brazilian Shopping Binge
The Burns Group Tasked With Revitalizing Disaronno Liquor
Dick de Lange Appointed Chief Strategy Officer Y&R NY
A Solution To The Agency Talent Dilemma
NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad
REVOLVING DOOR: Deutsch LA Taps Tara Greer As Executive Vice President/Executive Creative Director, Platform
BIZ DEV: Clock Four To Handle Digital Marketing And Design For McAfee
MAD - Thursday, Sept. 18, 2014
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
NRG Energy Taps Innocean As AOR; Launches 'Power' Campaign
Digital Agency Vet Verdino Joins Digital Consultancy, Sets Up Shop In NYC
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
NEW! Give The Gift Of Beer With 'Bud Light Birthday' And 'Buds For Buds'
REVOLVING DOOR: Publicis Seattle Hires Ryan Stoner As Strategy Director On T-Mobile
BIZ DEV: Louisville Slugger Taps Onestop Internet To Handle Digital Strategy
MAD - Wednesday, Sept. 17, 2014
Here's A Few Reasons Why You Might Want to Hire An Inbound Marketing Agency
Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out
Making Mistakes... On Purpose
Horizon Media, Mercury Media Sign iPredictus Deals
Agencies Paying The Price For Programmatic Shortsightedness
TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Schlage's World Without Keys
360i Establishes Its First West Coast Office, In Los Angeles
Expedia Seeks Loyalty Through Business Travelers
NEW! Burt's Bees Celebrates 30th 'BeeDay' With Live, Online Event
REVOLVING DOOR: Michael Canning Named Group Director At 72andSunny
BIZ DEV: BSUR Wins Sengled
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