MAD Issues for September 2014
MAD - Friday, Sept. 19, 2014
This Time It's A Marketer Telling Other Marketers To Stop Calling Agencies Vendors
Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Simmons Loses MRC Accreditation, 'Declines' Cited
Florida Citrus Receives Superhero Help From Marvel
Royal Philips Says It Is Time To Change The Light Bulb
Road To Rio: WPP Extends Its Brazilian Shopping Binge
The Burns Group Tasked With Revitalizing Disaronno Liquor
Dick de Lange Appointed Chief Strategy Officer Y&R NY
A Solution To The Agency Talent Dilemma
NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad
REVOLVING DOOR: Deutsch LA Taps Tara Greer As Executive Vice President/Executive Creative Director, Platform
BIZ DEV: Clock Four To Handle Digital Marketing And Design For McAfee
MAD - Thursday, Sept. 18, 2014
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
NRG Energy Taps Innocean As AOR; Launches 'Power' Campaign
Digital Agency Vet Verdino Joins Digital Consultancy, Sets Up Shop In NYC
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
NEW! Give The Gift Of Beer With 'Bud Light Birthday' And 'Buds For Buds'
REVOLVING DOOR: Publicis Seattle Hires Ryan Stoner As Strategy Director On T-Mobile
BIZ DEV: Louisville Slugger Taps Onestop Internet To Handle Digital Strategy
MAD - Wednesday, Sept. 17, 2014
Here's A Few Reasons Why You Might Want to Hire An Inbound Marketing Agency
Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out
Making Mistakes... On Purpose
Horizon Media, Mercury Media Sign iPredictus Deals
Agencies Paying The Price For Programmatic Shortsightedness
TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Schlage's World Without Keys
360i Establishes Its First West Coast Office, In Los Angeles
Expedia Seeks Loyalty Through Business Travelers
NEW! Burt's Bees Celebrates 30th 'BeeDay' With Live, Online Event
REVOLVING DOOR: Michael Canning Named Group Director At 72andSunny
BIZ DEV: BSUR Wins Sengled
MAD - Tuesday, Sept. 16, 2014
This Art Director is 'Australia's Biggest Wanker'
Digital Ad Spend Will Surpass TV By 2017
Windstream Communications, KBS 'Curate' Local Content
Sound Lounge Launches Agency Casting Division
MAD - Monday, Sept. 15, 2014
Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
Holy Helvetica!
Jed Meyer Takes On New Global Role At Annalect
Deathwatch: Agency Edition
Oops, We Had A Hamster Talking To People - Sprint Will Simplify Ad Messaging
Terri & Sandy Solution Gets 'Real' For Freshpet
McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
McKinney Names Adam Levine CMO
NEW! Fans Dive Into FIFA 15 Ad, 'Feel The Game'
REVOLVING DOOR: MediaCom Hires Thomas Rocco As Managing Partner And Group Account Director On Subway
BIZ DEV: Porsche Adds Solve To Agency Roster
You're Too Late. Someone Has Already Hired 'Apparently Kid' For An Ad
MAD - Friday, Sept. 12, 2014
Colenso BBDO is the Most Creative Agency in the World
Razorfish's Kathuria Sounds Off About Digital Strategy
Dentsu Won't Buy Interpublic or Havas
360i Appoints 3 Execs To The C-Suite
KBS Wins TE Connectivity AOR
Maxus Taps Jonathan Adams For NA Chief Digital Officer Role
European Wax Center Debuts 'Revealing' Campaign During Fashion Week
NEW! GE Launches Touching Video, 'The Boy Who Beeps'
REVOLVING DOOR: Simon Calvert Joins Gyro UK As Chief Strategy, Technology And Data Officer
The Apple Has Two Faces -- Actually, 11
MAD - Thursday, Sept. 11, 2014
Interpublic Shutters Rogue, Hands Cadillac Account to Lowe and Partners
Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
IPG Realigns Its Agency Offering For GM's Cadillac
Kendall-Jackson's New Wine Targets 'Mature Millennials'
Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
Justin Cox Named Head of Strategy At Heat
What Does Fido Think?
Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
NEW! 'Survivor Tree' Tells Story In 9/11 Memorial & Museum Ad
REVOLVING DOOR: Moroch Partners Names Doug Martin As Chief Client Service and Development Officer
BIZ DEV: 360i Wins Pernod Ricard USA Media Planning And Buying Account
New Sports and Seasonal Categories For This Year's Effies
'Programmatic Reform' Is Needed: 360i's Belsky
MAD - Wednesday, Sept. 10, 2014
BPN's Liz Ross Tapped For New CMO Role At IPG Mediabrands
Mercury Media Taps Andrew McLean As CEO
University Of Florida Aims For The "Gator" Good
The Marketers Taking Programmatic In-House Are Drawing Attention
Isobar Launches New Commerce Platform
Panera Bread Selects Anomaly As Its New Creative Shop
Making The Leap To National For Mid-Sized Brands
NEW! Latest GEICO 'Did You Know' Ad Marks Return Of The Ickey Shuffle
REVOLVING DOOR: Colin Drummond Joins Deutsch LA As Partner, Chief Strategy Officer
BIZ DEV: Harvey Building Products Names Forge Worldwide As AOR
This New Agency Search App Is Like Tinder For Marketers
MAD - Tuesday, Sept. 9, 2014
Omnicom's PHD Taps Nathan Brown For U.S. CEO Role
Moroch Partners Jumps on the Job Title Inflation Name Game Train
ABC News' 'The Brothelette'
Publicis Groupe's Leo Burnett Acquires Turner Duckworth
In Campaign From The Martin Agency Stoli Claims To Be 'THE Vodka'
Saucony, Mechanica Back Together Again
Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
NEW! Science World Ad Banned From TV, Despite Main Character's 'Positively Painful' Outlook
REVOLVING DOOR: Wunderman New York Promotes Nelson Freitas To CSO, Hires Dan Wadleigh As CFO
BIZ DEV: TBWA\Chiat\Day Los Angeles Named Global AOR For Airbnb
Resistance To "Surveillance Gadgets" Like Google Glass Builds
MAD - Monday, Sept. 8, 2014
UM, Facebook Strike 9-Figure Accord
Call For Submissions: 2014 OMMA All Stars
You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
Pound & Gain Unites Film Lovers And Strangers
The UPS Store Gets Real With Customers
Possible's Hawley Elevated To The New Post Of CCO, Americas
Milk Brands, LCE Rally The 'Great American Milk Drive'
Thinking Inside the Box
It's About More Than Big Data
NEW! To Outer Space, For You And Three Friends, From Land Rover
REVOLVING DOOR: T3 Taps Tamara Weinman As Managing Director Of San Francisco Office
BIZ DEV: The Los Angeles Clippers Name RPA As Lead Agency
Agency Recruits Creative Talent by Asking Them to Get Jobs For the Unemployed
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