Tuesday, September 2, 2014
Stan Macks Real MAD


Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are ... More »
by Steve McClellan
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner Networks, which include CNN, TNT, Cartoon Network, Turner Sports and TBS. The incumbent was MediaVest, which had handled the assignment since 2010 but did not defend. More »
by Larissa Faw
The agency has been separated from Rosetta and is now a stand-alone agency within Publicis Groupe. The once Apple-focused shop is now pursuing new clients and is in the process of hiring 50 new staffers. More »
by Steve McClellan
That's a marked improvement over a year ago when the company reported organic growth of just 0.5%. Net new business also improved with wins from Paypal, Dish Network, Disney, Barclays and others contributing. More »
by Larissa Faw
This year's IBM U.S. Open Sponsorship focuses on its Big Data product IBM Cloud. Real-time data from matches is being converted into dramatic musical soundtracks. More »
by Erik Sass
Interest in native advertising is surging among brand marketers and agencies alike, but many still don't know how to begin adopting this new channel. Native ad distribution platform Nativo has created a new Content Creator Consortium that can get marketers up and running with native ad content faster than they could on their own. More »
AROUND THE NET
Speculation surfaced in French newspaper reports Friday that Publicis Groupe is in talks to acquire online advertising firm Criteo. According to Reuters, the companies had held talks before Publicis and Omnicom tried to combine. Reuters cited an unidentified Publicis source as saying that current rumors about new talks are "unfounded."  More »