Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner … Read the whole story
A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to … Read the whole story
The agency has been separated from Rosetta and is now a stand-alone agency within Publicis Groupe. The once Apple-focused shop is now pursuing new … Read the whole story
That's a marked improvement over a year ago when the company reported organic growth of just 0.5%. Net new business also improved with wins … Read the whole story
This year's IBM U.S. Open Sponsorship focuses on its Big Data product IBM Cloud. Real-time data from matches is being converted into dramatic musical … Read the whole story
Interest in native advertising is surging among brand marketers and agencies alike, but many still don't know how to begin adopting this new channel. … Read the whole story
Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient … Read the whole story
JWT New York hired Marta La Rock as executive planning director, charged with leading strategic planning on Royal Caribbean and serving as the WPP … Read the whole story
Maryland-based ADG Creative added Amerland and St. Boniface Craft Brewing Company to its roster of clients. Amerland is a subsidiary company of Good Friend … Read the whole story