Months after the CEO of parent Softbank harshly criticized its advertising effort, Sprint is conducting an agency review focused on TV creative advertising, which … Read the whole story
In an effort to amp up the ongoing pitch process for the Miller Lite account, Leo Burnett employees have taken to social media. Employees … Read the whole story
The new "One of a Kind" campaign, from Deutsch LA, is designed to fully integrate and capitalize on the brand's sponsorship for college football's … Read the whole story
The selection came after a review. Sibling agency MRM/McCann was chosen to handle digital and customer relationship marketing responsibilities. Read the whole story
The agency landed the account after a competitive review with an undisclosed number of agencies. Its previous agency was Ryan Partnership. Read the whole story
This year the healthcare company's "Thrive" campaign is turning its focus to the accessibility of care online and in the doctor's office, and is … Read the whole story
He succeeds Shenan Cheung who is shifting to the role of Vice Chairman of O&M Greater China. Reitermann will retain his current duties as … Read the whole story
Google, Vibrant Media and WPP's Media Innovation Group went beyond "routine commercial behavior" when they allegedly circumvented Safari users' privacy controls in order to … Read the whole story
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Agencies say they're adept at building "walls" to insure that client conflicts are not an issue. But in the digital era, when someone in … Read the whole story
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It's the time of the year when the editors of MEDIA and OMMA magazines begin considering candidates for their annual Agency of the Year … Read the whole story
GE is a problem solver, no matter how rough an idea may be. That's the gist in "Ideas," a 60-second online video illustrating GE's … Read the whole story
KBS hired Christine Moore as the agency's first global chief operating officer. The creation of this role follows KBS's recent acquisition of Albion London … Read the whole story
Olson 1to1, the loyalty and CRM unit of Olson, was named loyalty and CRM agency of record for Hyatt Hotels & Resorts. The agency … Read the whole story
