Friday, September 5, 2014
by Sean Hargrave
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, or their brand is in danger of appearing against content they don't want to be associated with? As tech companies threaten to step in between agency and client, the need for quantifiable reassurances has never been greater. More »


Out To Launch
People On The Move
Account On The Move
by Barbara Lippert
On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just write themselves. The New York Daily News proclaimed the unveiling of the massive photo hacking scandal as "Bad Nudes for us All!," and called it a "Flesh Mob!" More »
Media Psssst
by Richard Whitman
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thinks a Job-less Apple has ... More »
by Steve McClellan
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad spend of $35 billion. The WFA has also published new guidance detailing how brands can get the most from the new programmatic landscape. More »
by Steve McClellan
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering includes location-driven insights, targeting and attribution. More »
by Larissa Faw
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Condom Co., has created a new campaign designed to prevent them from being born. More »
by Steve McClellan
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managing director for the U.S., a new position at the shop. The 20-year agency veteran was most recently with WPP's Maxus. She has worked on a number of iconic brands such as Chanel, Ford and Kraft. More »
by Steve McClellan
The purchase is the latest acquisition of a Brazilian ad shop by one of the big holding company agencies. The market is seen as a major contributor to ad-spending growth for years to come. More »