On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just … Read the whole story
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad … Read the whole story
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, … Read the whole story
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Condom Co., has created a new campaign designed to prevent them from being … Read the whole story
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managing director for the U.S., a new position at the shop. The 20-year … Read the whole story
The purchase is the latest acquisition of a Brazilian ad shop by one of the big holding company agencies. The market is seen as … Read the whole story
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thinks a Job-less Apple has "lost its ad bite." Speaking to the The … Read the whole story
Sure, Gillette's new Flexball razor can play a piano, but does it leave users with a smooth nick-free shave? The brand's agency, Grey New … Read the whole story
Todd Grantham was named president and CEO of DDB California, responsible for leading the San Francisco office, as well as new and organic business … Read the whole story
New York-based agency Silver + Partners was named agency of record for Wix.com and Blink Fitness. Neither advertiser had previous agencies, as both handled … Read the whole story