The deal is the latest in a series of major partnerships that Facebook has struck with big holding company ad shops. The agreement spans … Read the whole story
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story
Activision is predicting that "Destiny" will become its next billion-dollar franchise. The campaign to promote the game includes a live-action commercial by "Iron Man" … Read the whole story
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
The Vancouver, Canada-based digital shop is launching an app at the Toronto Film Festival that enables moviegoers to find a film companion, arrange a … Read the whole story
The brand is introducing a new, integrated marketing campaign that uses some of its small business customers. The effort includes broadcast, print, radio and … Read the whole story
Danielle Trivisonno Hawley's new role includes strategic creative direction and oversight of creative staffers in Seattle, New York, Los Angeles, Cincinnati and Costa Rica … Read the whole story
Since April, Feeding America has partnered with U.S. milk companies and dairy farmers to create The Great American Milk Drive, a $12.5 million multi-year … Read the whole story
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
Some agency recruitment efforts are more laudable than others. This one from Happiness Brussels is on the laudable side of things. To find some … Read the whole story
Are you the adventurous type, not content with having both feet on the ground? If so, this contest from Land Rover and Virgin Galactic … Read the whole story
T3 hired Tamara Weinman as managing director of the San Francisco office. In her new position, Weinman will head T3's San Francisco office and … Read the whole story
The Los Angeles Clippers tapped RPA as lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following a … Read the whole story