It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain … Read the whole story
Only in the ad world can this happen. Only in the ad world can a bunch of 20 and thirty-somethings gang up on a … Read the whole story
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
The new "Locally Crafted" campaign reinforces Windstream's positioning to appear as a trusted advisor to its enterprise customers. Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
The new unit, Sidecar, will serve as a one-stop shop for all casting needs. It will be led by casting director Anthony Pichette and … Read the whole story
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story
Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They … Read the whole story
MEC hired Fernando Monedero as head of digital for Latin America. Monedero will be based in Miami, MEC's Latin America headquarters and replaces Juan … Read the whole story
Following a review, Hunter Fan Company tapped Chicago-based Fathom Communications as its agency of record, a position vacant since 2008. Fathom will be responsible … Read the whole story