Publicis Groupe disclosed sweeping managerial changes Tuesday morning, designed to put in place the next generation of the Groupe's leadership. Maurice Levy will step … Read the whole story
Well now. This week HubSpot is holding their annual Inbound conference in Boston, so it's a good time to take a look at why … Read the whole story
I was keynoting at a Satmetrix (the Net Promoter People) customer experience conference last week in London -- and over fish 'n chips during … Read the whole story
Horizon Media and Mercury Media have signed separate deals that will integrate the i.Predictus platform into their respective proprietary data management systems. Horizon says … Read the whole story
"Ad agencies trying to lure marketers to use their programmatic ad units were tempted by short-term revenue gains at the expense of long term … Read the whole story
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
The lock maker and its ad shop Young & Laramore have devised a campaign designed to encourage consumers to think "keyless." Read the whole story
The move follows a growth spurt and demand by clients for the shop to expand its U.S. presence coast-to-coast. Toyota and NBCU will be … Read the whole story
To raise awareness of a new loyalty program, Expedia and ad agency 180LA are targeting those that will use these services most frequently: business … Read the whole story
Expedia targets business travelers with "Safari." GE introduces viewers to the boy who beeps. Let's launch! Read the whole story
Michael Canning joined the creative leadership team at 72andSunny as group director. Canning comes to Los Angeles after four years as managing partner, executive … Read the whole story
Sengled, a global light manufacturer based in China, tapped BSUR Amsterdam and BSUR Shanghai to create a new global branding identity for the "Pulse" … Read the whole story