Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of … Read the whole story
Spark and its sibling branded content and entertainment division LiquidThread and Genworth are launching an integrated partnership with CNN that makes Genworth the first … Read the whole story
Will this be the latest trendlet in ad agency office design? After all, the whole SuperDesk thing has already been done. Why not desks … Read the whole story
The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG … Read the whole story
The new company will be led by its principal investors -- CEO Figo Yang and COO Allen Liu, both of whom previously worked at … Read the whole story
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on … Read the whole story
The retail company is launching Pink My Pic, a digital charitable giving campaign that includes a Facebook-integrated microsite and a mobile optimized site. For … Read the whole story
Epstein will retain oversight of the agency's strategy, insights and intelligence, and convergence planning teams, and will continue to report to Doug Ray, U.S. … Read the whole story
Joanna O'Connell, director of research at AdExchanger Research, this week penned an article in response to Martin Sorrell's recent comments that he believes the … Read the whole story
Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created … Read the whole story
The Martin Agency promoted Jorge Calleja to executive creative director, up from group creative director. Calleja joined the agency in 2012 and was instrumental … Read the whole story
Santy was charged with strategic consultation and planning, website development and paid media planning and buying services for the Fiesta Bowl and the Cactus … Read the whole story