This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will … Read the whole story
While it's awesome that legal marketing agency PMP Marketing Group was just named one of the top 100 privately held companies in South Florida...Wait, … Read the whole story
The J.G. Wentworth Company continues its makeover and has named WPP's VML its Digital Agency of Record and independent Horizon Media its Media AOR. … Read the whole story
While digital convergence has been talked about for years, Morris said that "digital and the rules of digital have become the dominant force in … Read the whole story
Big Madison Avenue agencies often describe themselves as "investment managers," but usually they're referring to investing other people's money -- their clients'. MDC Partners' … Read the whole story
180LA has teamed with multimedia artist Jum Nakao to transform the script of Sofia Coppola's "Marie Antoinette" into a paper dress and headpiece fashioned … Read the whole story
Sometimes there is a disconnect in Adland between what is said and what is done, says Ritu Trivedi, EVP Digital Marketplace, MediaVest USA. And … Read the whole story
It's all about the audience in New York today. Actually, it's all about the data, because that's where marketers find the audience. Speaking at … Read the whole story
Visa launched a football-themed TV ad over the weekend to promote Visa Checkout, a simple way to pay online. Just how simple? NFL wide … Read the whole story
R/GA tapped Candice Hahn as vice president, managing director, to grow its Austin office. She reports to Bob Greenberg, founder, chairman and chief executive … Read the whole story
Online fresh food grocer FreshDirect named SS+K its advertising agency of record. DiMassimo Goldstein previously handled the account. The agency will develop an integrated … Read the whole story