Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs … Read the whole story
MDC Partners said today that it was combining the media operation of its ad shop Doner with Assembly, the media shop it created earlier … Read the whole story
Days after announcing it will use Rentrak as its "local TV currency," Publicis' Zenith Media unit now says it is only a test that … Read the whole story
In what may be the first significant acquisition of a major content marketing firm by an agency holding company, New York-based CHR Group has … Read the whole story
Kodish will lead the global 350-person Strategy & Analytics capability with a remit to deliver effective data-driven strategies for clients. He will also be … Read the whole story
The platform, called Collectively was developed by VICE Media's creative services division, VIRTUE, global sustainability non-profit Forum for the Future, and Purpose, an organization … Read the whole story
The venture will combine the assets of Edelman content and experiential subsidiary Matter with those of a branded content specialist firm that UTA helped … Read the whole story
The computer maker will use the sponsorship to promote its x360 Pavilion line of laptop computers. The effort, developed for HP by 180LA, includes … Read the whole story
For those of you who hate the whole native advertising thing, here's yet another thing to hate. Vice Media's creative services division, Virtue, has … Read the whole story
Television has had a pretty good run as the main driver of public opinion -- but events of the past few months make me … Read the whole story
Prague changes street names to popular songs. Thug Kitchen urges foodies to "eat like you give a f*ck." Let's launch! Read the whole story
Publicis Seattle hired Lori Davis as executive vice president, executive business director. Davis will become both the account and business lead on the agency's … Read the whole story
ACH Food Companies, a manufacturer of cooking oils, spices, seasonings and baking ingredients, named Chicago-based Upshot as its agency of record for consumer promotions … Read the whole story