Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
It's never a great time when a client decides to pull its business from an agency. Unless, it seems, that client is Cadillac and … Read the whole story
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
Mediacom Australia is under fire from pay TV service Foxtel, Insurance Australia Group and KFC over concerns that the media agency engaged in nefarious … Read the whole story
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
The Boston Ad Club has launched an online Boston agency directory, powered by Agency Spotter. The partnership aims to make it easy for association … Read the whole story
The shop was chosen from a field that was narrowed to four last month including MediaVest sibling agency Zenith Media, incumbent UM, part of … Read the whole story
Yet another ad exec has chimed in on the industry's fixation with awards saying the pursuit of awards in and of itself is "very … Read the whole story
The TourismOhio RFP is broken into three parts: (1) Brand architecture and positioning, (2) Creative services (development of advertising and campaigns) and (3) Media … Read the whole story
The beer brands are part of Constellation Brands, which said that as part of the new partnership, O&M will assist in the development and … Read the whole story
BTN wants be recognized as a national network by both diehard fans and non-alumni. This month, the BTN and creative agency Fallon are partnering … Read the whole story
Given the digital age that we live in, things like autograph signings sound almost archaic. XFINITY Sports is keeping autograph signings current by placing … Read the whole story
Jake Wheeler joined SapientNitro's la comunidad as creative director. Wheeler joins the agency from Grey New York where he led the Volvo North America … Read the whole story
San Diego-based MJD has been named mobile partner for the 57th and 58th Annual Grammy Awards. The multi-year partnership is the first major music … Read the whole story