It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, could have achieved such levels of … Read the whole story
Six in 10 survey respondents choose it as their key information source, beating out friends and family (42%), store websites (41%), search engines (30%), … Read the whole story
Well -- here's some good news regarding the outlook for 2015. The Creative Group is out with a piece of research that takes a … Read the whole story
There's one more frantic weekend of shopping for all of you last-minute holiday gift seekers. That's for Christmas anyway. Which is kind of what … Read the whole story
The Interpublic agency has been awarded global creative advertising duties for RB's (formerly Reckitt Benckiser) VMS Division (Vitamins, Minerals and Supplements). McCann joined the … Read the whole story
Hanson Dodge Creative has stepped up the holiday card/video/charity thingamajiga with the launch of Global Gift Project, Inc. Its mission is to bring complete … Read the whole story
The win came after a formal review that began in October. The incumbent was BBH, which had the assignment for 15 years. The Diageo … Read the whole story
AKQA decided to go mobile with its holiday card this year. Read the whole story
Essentially, because the Kelty brand has been around for a long time, it's more familiar to an older audience," says Bryan Judkins, Creative Director … Read the whole story
Agencies, it seems, are really amping up their holiday card efforts this year with many going the mobile route. Read the whole story
The media agency, part of WPP's GroupM, has been selected by L'Oreal USA as lead communications planning agency for Lancome and select designer fragrance … Read the whole story
Just months after elevating Michael Epstein from chief strategy officer to chief client officer, Carat is filling the void and expanding the role to … Read the whole story
If you were to step back and look at Madison Avenue the way a trade journalist covering it might, you'd see it as part … Read the whole story
When Baba Shetty describes his career progression as "interesting," he understates the case by more than a little. He didn't study media or marketing … Read the whole story
Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients … Read the whole story
Wieden+Kennedy Sao Paulo hired Renato Simoes as executive creative director. Simoes joins executive creative director Icaro Doria and managing director Andre Gustavo in leading … Read the whole story
Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, … Read the whole story