WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
Some companies are rethinking the whole open concept thing. Read the whole story
Company CEO Yannick Bollore attributes the improved performance to "trust our clients place in us," as well as to talented staff and "the excellent … Read the whole story
CP+B has announced the .GIFYS, its second annual award show celebrating the animated GIF. The agency has opened public voting today as a group … Read the whole story
Full-year organic growth was just 2%, but Publicis CEO Maurice Levy told analysts that he believes the company can sustain Q4 momentum, helped in … Read the whole story
Publicis Brazil has launched Publicis Kids, a mini-agency located in KidZania, a Mexican theme park chain in Sao Paulo. Publicis Kids is a place … Read the whole story
The assignment came without a formal review. Mithun (formerly Campbell-Mithun) is tasked with developing integrated campaigns for the 147-year-old brand whose portfolio includes an … Read the whole story
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shared some surprising anxieties about how the so-called "sharing economy" could impact classical … Read the whole story
That's one finding from new research from Horizon Media. Three in four adults (73%) will send a Valentine's greeting this year, with half (48%) … Read the whole story
Advertising agencies are planning to increase their use of programmatic ad tech in 2015, but that doesn't mean they fully trust it. In fact, … Read the whole story
Love is in the air and PDA is lurking around every corner this Valentine's Day. Expedia is telling publicly affectionate couples to "Get a … Read the whole story
Huge hired five creative executives in the agency's Brooklyn and Rio de Janeiro offices. In Brooklyn, Charles Fulford joined as group creative director. Prior … Read the whole story
DICK'S Sporting Goods named Huge as its social media agency of record. The agency will handle social media strategy, analysis and ongoing engagement, in … Read the whole story