From a technology standpoint, said Armstrong, agencies must be up to date with a capability to "plug in" to AOL's platforms on several levels, … Read the whole story
BREAKING! The Brandon Agency, an ad agency based in Myrtle Beach that provides "award-winning marketing communications programs and campaigns proven to drive client success … Read the whole story
David Guetta is the number one most followed DJ on social media with 60 million fans on Facebook and 14 million on Twitter. Now, … Read the whole story
Speaking at the AAAA's Transformation Conference in Austin, AOL CEO Tim Armstrong isn't 100 percent happy with agencies delivering on all their hype about … Read the whole story
Traditional TV business continues as a "real powerhouse," said GroupM's John Montgomery, addressing 4As conference attendees, and is "still the medium of choice for … Read the whole story
If there were anything an ad agency could do to further remove itself from trusted business partner and thrust itself ever deeper into insignificant … Read the whole story
For the second year in a row, the Atlantic 10 conference has teamed up with national branding agency 160over90 to raise the conference's awareness … Read the whole story
GroupM's Dominic Proctor and Omnicom Media Group's Daryl Simm offered their views to 4As attendees about how their business is evolving to keep pace … Read the whole story
Y&R New York named Juan Charvet to the newly created director of experience strategy. He joins the agency as it undergoes several leadership changes. … Read the whole story
- COMMENTARY
Agency growth is a nice problem to have. But sometimes it is a problem. Rapid growth can lead to mind-numbing chaos. Everything's an emergency … Read the whole story
Samuel de Champlain looks just like you. A gun store opens in New York City. Let's launch! Read the whole story
180LA hired David Povill and Dave Cuccinello as creative directors. The pair will lead the Mitsubishi Motors of North America account. Povill's work on … Read the whole story
Dairy Farmers of Canada added DDB Public Relations as its agency for marketing and nutrition communications, following a review. The agency has been charged … Read the whole story
