Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
Like everything in advertising, it's standard practice to obsess over all things young. Read the whole story
Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the … Read the whole story
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S. As for what … Read the whole story
Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at … Read the whole story
Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! Read the whole story
Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her … Read the whole story
DDB New York named Madison Wharton as chief production officer. Wharton will be responsible for creating a new operational model and new capabilities for … Read the whole story
Maverick Brands, maker of Coco Libre organic coconut waters and coconut protein drinks, named Amazon Advertising, part of the Publicis/Leo Burnett network, as its … Read the whole story