McCann Worldgroup has appointed Sean MacDonald chief digital officer. MacDonald joins from Ogilvy, where he has been managing director, emerging ventures. MacDonald -- who … Read the whole story
Portal A Co-Founder and Executive Producer Nate Houghteling argues that mainstream ad agencies simply don't have what it takes to create what brands need … Read the whole story
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These days, when a brand announces their decision to target Millennials or teens, upping digital ad spending is usually a big part of their … Read the whole story
Roth's pay hike reflected the company's solid financial performance for the year including 5.5% organic revenue growth and a 56% increase in net income. … Read the whole story
Awesome. Some real news! Two ad execs, art director Pierre Chan and art director George Lin, currently working at Cossette, are writing a book … Read the whole story
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In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps … Read the whole story
Driven by growth in social media and video, original content creation continues to demand a greater share of marketing budgets. For many brands, letting … Read the whole story
The two iconic brands are being honored for their contributions in making memorable musical advertising by the Association of Music Producers (AMP), the trade … Read the whole story
Ames Scullin O'Haire (ASO) is the new agency of record for Sea Palms Resort in Georgia, which has just completed an extensive makeover. Previously, … Read the whole story
In a new series of short videos viewable on social media, Boost Mobile is celebrating the temptation of wireless data without the shame. The … Read the whole story
Petco has launched new video series featuring celebrity “pet parents” and their personal pet adoption stories. As part of Petco’s “Think Adoption First” initiative and timed … Read the whole story
Y&R has appointed a new leadership team in Shanghai, naming Kien Hoe as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director … Read the whole story
VTech has appointed Siltanen & Partners as its new creative agency after a review. The company, a maker of developmental stage-based electronic products for … Read the whole story
