The appointments came without a formal review, but after a month of intensive discussions between the two sides. Globally, Bacardi is estimated to spend … Read the whole story
Just last week naming agency CBX placed a full page ad in Advertising Age to run an open letter urging Cannes Lions, CLIO and Pencil to … Read the whole story
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story
In partnership with the Dodgers, R/GA has launched Dodger Accelerator, a program that aims to guide 10 start-up companies who come up with ideas … Read the whole story
Horizon will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The agency's Los Angeles office will serve as … Read the whole story
The Big Ten Network has announced it officially named Fallon its agency of record following the agency’s development of a fall national campaign focusing … Read the whole story
The acquisition of will bring Forbes' patented suite of applied neuroscience methods, dubbed "MindSight," into the network's portfolio of consumer insights tools. Forbes Consulting … Read the whole story
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced it will extend its audience delivery guarantees to include their performance against customer's … Read the whole story
According to SocialMediaToday, 2014 was all about the chief content officer. This year we're seeing more chief native officers, as the need to integrate … Read the whole story
Brand integrity is a nuanced, important topic for any company. How consumers perceive a company through its products, image, and reputation has a huge … Read the whole story
Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing … Read the whole story
Ologie, the Columbus, Ohio-based branding shop has appointed Bill Litfin Chief Digital Officer, a new role at the agency. Litfin will oversee the firm’s … Read the whole story
Ad shop Mechanica, has been named branding agency of record (AOR) by seafood brand Sea Cuisine. Mechanica will be responsible for the development of a new … Read the whole story