Non-media ad spend is one of the consumer-goods giant's most significant opportunities to reduce costs, according to company CFO Jon Moeller, by examining what … Read the whole story
This is getting so tired. New CMO joins brand. CMO, in an effort to prove his or her worth, trashes current agency and launches … Read the whole story
Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving it access to the latter's social media advertising technology in North America. The … Read the whole story
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
Is there any other industry that pokes fun at itself as much as advertising? Perhaps, but I can't think of one right now. Maybe … Read the whole story
As "Mad Men" winds down to the end on May 17, a new series about the advertising business arrives to take its place. It's … Read the whole story
WPP benefited from a weakening British pound versus the U.S. dollar during the period. Total revenue was up 8.3% to 2.783 billion pounds (approximately … Read the whole story
For the past day or so, it seems impossible to escape from a Google News alert that isn't filled with that story about popular … Read the whole story
This deal opens up a new field of general-interest events for Havas. The Paris-based EGC is best known for working with corporations and institutions … Read the whole story
The 2016 elections are just a year and a half away, but candidates are gearing up, and Horizon has completed a major study of … Read the whole story
Method, the eco-friendly fabric and personal care products company, has launched “Style by Method," a campaign from the marketer’s digital AOR, Essence. Promoting the … Read the whole story
Starcom MediaVest Group (SMG) Canada has a new leader. The Publicis-owned agency has promoted Alexandra Panousis to Chief Executive Officer succeeding Bruce Neve, who … Read the whole story
British Airways has selected SapientNitro, recently acquired by Publicis Groupe, for global digital AOR duties after a review. The assignment, previously handled by WPP’s OgilvyOne, … Read the whole story