This integrated creative and media agency with a multicultural DNA will be led by executive creative director Rafael Serrano. LatinWorks' cofounder Alejandro Ruelas and … Read the whole story
In two weeks, "Mad Men" will conclude. What, pray tell, will we all latch onto after that? Read the whole story
In a memo to staffers issued last week, John Montgomery, chairman North America of the rebranded unit, said the firm had undertaken the effort … Read the whole story
Seattle-based Wongdoody has introduced a Women in Advertising Scholarship, a fund that will award $5,000 tuition twice each year to women pursuing creative careers … Read the whole story
To celebrate its 30th anniversary, women's lingerie retailer Wacoal and digital agency HelloWorld are launching the "30 Years of Beauty Giveaway" to give away … Read the whole story
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched … Read the whole story
Country music artist Jake Owen became the latest celeb Monday to participate in YP's campaign focusing on local businesses. As part of the small … Read the whole story
SFMOMA has named San Francisco-based Chemistry Club its agency of record to create the campaign for the museum's reopening in 2016. The Museum is … Read the whole story
- COMMENTARY
Following on from the gap we identified last week between brand marketing and the sales/trade/shopper marketing teams, the ANA has delivered a different gap … Read the whole story
Cox Communications has anointed itself the "official sponsor of binge-watching," given its sizable 1,000 hours of DVR storage. A 60-second spot illustrates the potential … Read the whole story
REVOLVING DOOR: MediaCom Named Trixie Ferguson Gray As Senior Partner, Branded Content & ExperiencesTrixie Ferguson Gray joined MediaCom as senior partner, branded content & experiences, a new position at the agency. She will lead content strategy, custom … Read the whole story
Lightlife Foods, a creator of plant-based foods for health-conscious consumers, tapped NAIL Communications to create a digital and social media campaign about adding plant … Read the whole story
