The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
The group concludes that if the three months leading up to Cannes in June can do so much for so many, it would make … Read the whole story
Havas Group noted strong performances in North America, where organic growth was 10.2%, by Havas Life, Havas Worldwide Chicago, Arnold and Havas Media, which … Read the whole story
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you … Read the whole story
Scout Sports and Entertainment, part of Horizon Media, is partnering with culinary and lifestyle agency The Connect Group. Founded in 2008, The Connect Group's … Read the whole story
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
Navigation was an issue for some of the annual 5.3 million unique visitors to MSK's Web sites. In addition to improving the ease of … Read the whole story
The former Target media executive will oversee Compass Point Media and is tasked with leading client media strategy, partnerships, investments and content integration. She … Read the whole story
Don Draper, a copywriter and creative director whose ideas were some of the most thought-provoking and talked-about of the decades between the Sixties and … Read the whole story
A car fueled by cow poop. An app that tracks your inactivity. Let's launch! Read the whole story
McCann Detroit tapped Gary Holme as senior vice president, creative director on ALDI. Prior to working at agencies in Los Angeles and Orange County, … Read the whole story
LeafLine Labs, a Minnesota-based medicinal cannabis provider, named Haberman, Minneapolis, as its agency of record. The agency is tasked with introducing LeafLine's brand experience … Read the whole story