Storyful's global team of technologists and journalists monitor the social web and provide services csuch as brand intelligence, thematic insights and licensed user-generated content. … Read the whole story
Greg Birbil worked at McCann for over 40 years. He likens the computer to "an extremely fast pencil." Read the whole story
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
Kary McIlwain, a 26-year veteran of Y&R, is heading to Ann & Robert H. Lurie Children's Hospital of Chicago in July taking the position … Read the whole story
The effort was designed by Pittsburgh-based Marc USA for The Andy Warhol Museum. Every night in May at 11:47 p.m., a billboard in Times … Read the whole story
This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men … Read the whole story
Previously, Saldanha was Chief Creative Officer at Isobar Brazil, a position he held for three years. In the newly created Americas CCO role, Saldanha … Read the whole story
"Pain, illness and mortality are such taboo subjects -- it's very difficult for most people to bring them up," says Dr. Stephen Goldfine, chief … Read the whole story
Content marketing presents a powerful opportunity for brands in the digital age. But to seize it, brands must fundamentally shift how they think, act … Read the whole story
Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. In "We Love Sweat," which is perfectly voiced by … Read the whole story
U.S. Interactive Media (USIM) named Brad Johnson as vice president of business development, responsible for establishing long-term partnerships with ad agencies and clients. Prior … Read the whole story
Colle+McVoy expanded its partnership with August Schell Brewing Company after working on the company's Grain Belt brand since last fall. The agency was tasked … Read the whole story