MediaPost Agency Daily
Wednesday, July 1, 2015
  • Whoa, Baby - Havas Asks Court To Stop Lions Gate From Playing Dirty

    From October 2014 until last April, TD Ameritrade ran a campaign devised by Havas Worldwide, featuring a man holding a piggy bank over his … Read the whole story

  • Publicis Worldwide Named Lead Agency For Heineken

    Heineken has extended its relationship with roster shop Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken … Read the whole story

  • 360i Taps Jonathan Goldmacher To Run Its New York Office

    Goldmacher joins 360i from R/GA in New York, where he is credited with shaping the agency's approach to client relationships as managing director and … Read the whole story

  • Google Tests Way To Create Competition For Lowest Price

    Google is testing a feature in sponsored Product Listing Ads that informs shoppers of the percentage they save from specific retailers and brands. The … Read the whole story

  • PopThink Awarded Marketing Chores For The Real Co.

    The Greeley, CO-based marketing shop is responsible for sales, marketing and in-store distribution and has hired Bender Group for PR and social media. The … Read the whole story

  • Has The Promise Of Programmatic Already Been Fulfilled?

    Agencies, vendors and clients all benefit differently from the promise of programmatic. Analysts and industry insiders agree that Programmatic TV buying is still in … Read the whole story