MediaPost Agency Daily
Monday, July 6, 2015
  • New Powerhouse In Content Marketing And Experience Design: Manifest

    The new company combines two existing specialist shops including Manifest Digital an experience design expert and content marketing firm McMurry/TMG. Manifest will be led … Read the whole story

  • Bud Light Taps W+K For Lead Creative Chores

    Anheuser-Busch brand Bud Light has selected Wieden+Kennedy as its new lead agency, the brewer confirmed Thursday. The incumbent was BBDO. W+K also picked A-B's … Read the whole story

  • With Doors Opening In Cuba, WPP Establishes A Beachhead

    The holding company has set up an office in Havana's business district and is talking with a number of Cuban companies about local partnership … Read the whole story

  • Oberto Beef Jerky Swims With Sharks

    Oberto Beef Jerky is attempting to "hook" itself in this shark social conversation by introducing a video across social media that seeks to answer … Read the whole story

  • Grant Owens Tapped By Critical Mass For Top Strategy Post

    Owens, based in New York, will lead the strategy teams from across Critical Mass' international offices. He will report directly to Critical Mass Chief … Read the whole story

  • Millennials Celebrate Independence Day With Booze, Flags And Fireworks

    A survey from Horizon Media found that three in 10 American millennials say: 'If there is no alcohol at a holiday celebration, I am … Read the whole story

  • Your Brand's Biggest Competitor: Apathy

    Coming back from Cannes, some people are jealous. They see the augmented reality, the glossy case studies, the hacks and the "best ever" results. … Read the whole story