Online gaming network Machinima violated laws against deceptive advertising by secretly paying video bloggers to tout the Xbox One, the Federal Trade Commission said … Read the whole story
An online influencer campaign for Starcom MediaVest Group client Xbox One managed by gamer lifestyle video entertainment network Machinima was found to have run … Read the whole story
The group has tapped Matt Baxter to fill it. Baxter has been CEO of UM Australia for nearly five years during which time the … Read the whole story
The latest intern recruitment stunt has Havas Boondoggle Amsterdam offering interns a gig in exchange for a free stay in the agency's loft or, … Read the whole story
A new video from the family that created "Xmas Jammies" (16 million views and counting) explores what happens when the children switch roles with … Read the whole story
Marvin is shaking things up with its first agency shift in 30 years by selecting VSA Partners as its new marketing and advertising agency … Read the whole story
The incumbent agency on the brand, part of Swiss-based Sonova, was Publicis Groupe's Saatchi & Saatchi. The shift occurred without a formal review. Read the whole story
What's a good customer worth? Most people say it's the sum of what they spend with you. This might be one of the biggest … Read the whole story
John Lewis Insurance may have created the most adorable ad ever to sell home insurance. The 90-second spot is set to Elton John's "Tiny … Read the whole story
DigitasLBi named Alvaro Cabrera as chief strategy officer for North America. He will report to Tony Weisman, CEO of DigitasLBi North America. Most recently, … Read the whole story
Solve was named agency of record for Founders Brewing Company, following a review. The agency will be responsible for positioning, target audience definition, connection … Read the whole story