It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She wrote, "I love these! Have you … Read the whole story
As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. "Media Daily News" talks … Read the whole story
New York-based agency 6S Marketing has launched a campaign urging Apple to re-name its upcoming iPhone 6S. Read the whole story
Longtime digital and advertising/media executive Curt Hecht has died. Hecht most recently was the chief global revenue officer for The Weather Channel, a position … Read the whole story
OK, OK, so Saatchi & Saatchi's Dynamic Markets CEO Justin Billingsley hasn't been promoted to CDO -- which, not to confuse matters, is a … Read the whole story
The new campaign, from Omnicom's DDB, aims to belie the still widely-held perception that tennis is a rich person's game when in fact lots … Read the whole story
According to the research from WPP's IEG, the gain was achieved in part due to opportunities that developed with the College Football Playoff scheme … Read the whole story
The selection follows an agency review that kicked off in March. MDC Partners' CP+B was the incumbent but opted not to defend. MetLife spent … Read the whole story
The new "Invest in a Beautiful World" campaign includes print, out-of-home, digital, and in-person communications through financial advisors. The campaign is also bringing Oppenheimer … Read the whole story
U.S. International Media has named long-time Media Storm planner Sean Eldred director of client service, responsible for a variety of USIM's East Coast-based clients, … Read the whole story
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the technology properly … Read the whole story
The truth launched a 60-second ad called "It's A Trap," during MTV's Video Music Awards. The ad uses popular stars of social media memes … Read the whole story
Colle+McVoy added John Doyle as executive director of brand experience, a new position at the agency. Doyle will be responsible for inventing and reinventing … Read the whole story
Venables Bell & Partners was named agency of record for Leinenkugel's beer, a MillerCoors brand. Jacobson Rost previously handled the account. Leinenkugel's spent $13.5 … Read the whole story