The MDC agency's duties will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation. The audiobook category has wide appeal: 55 … Read the whole story
RKCR/Y&R has hired the actress to help the agency boost business for its client, Emirates airline. Read the whole story
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images … Read the whole story
The appointment follows several changes at the restaurant chain. Last October, Logan's Roadhouse appointed Sam Borgese President and CEO. Then in February, Len Van … Read the whole story
Norman will oversee the group's creative and business operations, which include media agency Media Storm as well as specialists in social media, digital, advanced … Read the whole story
Weisberger, a digital agency veteran and a founder of the shop that became Digitas, is San Francisco-based and will report to Traction CEO Adam … Read the whole story
There's room for both. Aiming for maximum profit comes at a cost to culture. When setting an annual profit margin target, dial it down … Read the whole story
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
At 90 seconds, this video promoting Chipotle's natural ingredients and yearly Boorito fundraiser ran about 30 seconds longer than necessary. But maybe that's form … Read the whole story
Hook, a digital creative agency, hired Tony Tung as executive creative director on all of the agency's clients, including YouTube and Google Search. Tung … Read the whole story
Arketi Group was tapped by Path-Tec, a specimen management solutions provider, to relaunch its brand identity and website. The agency will update Path-Tec's logo … Read the whole story