New York-based Narrative is tasked with helping the retailer become more relevant to middle-income consumers, boosting foot traffic for the holiday season and providing … Read the whole story
Ad agency employees are not the only ones suffering from age discrimination in the marketing space. Brands do too. Read the whole story
If you're an old-timer like me, or a new-timer who knows something about digital media's past, then you've probably noticed an old timey phrase … Read the whole story
Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a … Read the whole story
Brunner will oversee the company's cooling and heating division's overall marketing communications strategy, planning, creative and media, and also provide support for Mitsubishi Electric's … Read the whole story
Developed with Mindshare, the programmatic campaign -- Diesel's largest ever -- features a dynamic creative production process that delivers 404 different tailored ads in … Read the whole story
Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story
ZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Latin America, and will absorb the company into Performics Worldwide. Read the whole story
This seems to be the week when advertising is tugging at heartstrings. First, we had Cheerios and its touching spot about a man who … Read the whole story
Droga5 London named David Kolbusz as chief creative officer. The move follows the recent announcement that Bill Scott was named CEO of Droga5 London, … Read the whole story
Colle+McVoy was named agency of record for Invisalign Clear Aligners, charged with strategic planning, creative and digital chores. Wunderman San Francisco previously handled the … Read the whole story