Frame-for-frame, joke-by-joke, it's probably the funniest thing buzzing around in adland: I refer to "Jane St.," the almost-four-minute video satirizing "Femvertising," the girl-power marketing trend. Read the whole story
Industry ratings watchdog the Media Rating Council today issued updates to its guidelines for mobile viewable impression measurement, including a requirement for an ad … Read the whole story
PepsiCo just announced they are getting rid of their global marketing procurement department and shifting that responsibility back to where it belongs. Read the whole story
Shari Day, who was previously COO at the agency, replaces Kerry Graham, who is leaving the shop. He is forming his own boutique agency … Read the whole story
Penning an op-ed piece for Crain's New York, Trust Founder and CEO Adam Fine says it's time for brands to stop overcompensating for their … Read the whole story
The Humane Society has tasked Rokkan with developing a campaign that more effectively conveys to consumers the cruelty of some egg production practices.The result … Read the whole story
A new campaign, from Mullen Lowe, highlights a new sponsorship deal that makes JetBlue the official airline of the Patriots for the next five … Read the whole story
This fall, National Geographic Channel and GE are partnering in "Breakthrough," a six-episode series that explores scientific discoveries, such as field-testing for an Ebola … Read the whole story
Spreading positivity one tweet at a time. Champions Against Bullying is hoping to combat cyberbullying with The NiceBot. The goal is to send one … Read the whole story
R/GA promoted Anthony Romano to senior vice president, client services for the U.S. He will be responsible for overseeing and evolving the client services … Read the whole story
Moroch Partners was named media agency of record for Six Flags Entertainment Corporation. BPN previously handled the account. The Dallas-based agency will handle both … Read the whole story