The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a … Read the whole story
Sony has completed most of the global media review it began last May. UM retained Sony Pictures Entertainment North America and MediaCom was awarded … Read the whole story
IBM Interactive Experience (IBM iX), one of the largest global digital agencies, announced plans Thursday to acquire Resource/Ammirati for its creative expertise. The nearly … Read the whole story
The founding members of Sandbox are GA Communication Group, with offices in Chicago and Los Angeles; McCormick Company, with offices in Kansas City, Indianapolis … Read the whole story
Death Wish Coffee Company, a New York-based company, won a 30-second Super Bowl spot created by Intuit's agency, RPA. Read the whole story
Remling's new role, the agency said, will hold her accountable for Essence's employment brand; external talent pipelining and sourcing; and further bolstering the agency's … Read the whole story
The "Push button. Get mortgage campaign" includes a 60-second spot that informs viewers how much homeownership and saving money affects the American economy. There's … Read the whole story
The ad, developed with agency Modus Direct, will run in select local markets during the game including Chicago, Boston, Tampa, and Salt Lake City. Read the whole story
IBM, that old school, not-so-cool, computing juggernaut that once ruled the technology landscape, is upping its digital game of late. Read the whole story
The heart of the FTC's guidelines is simple: Promotional messages are deceptive when they are not clearly identifiable by consumers as advertising. To accomplish … Read the whole story
I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of … Read the whole story
Good luck getting the theme song to "The Jeffersons" out of your head once you watch the Super Bowl teaser for Apartments.com. There's a … Read the whole story
Erwin Penland hired Mike Lear as executive vice president/executive creative director. Lear will be a part of creative strategy and management for Erwin Penland … Read the whole story
VentureFuel, a company that helps new ad technology and emerging media companies partner with relevant brands, joined forces with Be The Machine to enable … Read the whole story