In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National … Read the whole story
The selection comes as the 40-year-old baked goods and cookie dough maker is rolling out a major expansion of its own retail products. There … Read the whole story
With the cost of a :30-second spot reaching $5 million during Super Bowl 50, SMG offers "Six Winning Super Bowl Strategies for Brands" to … Read the whole story
This account switch comes as Pet Supplies Plus seeks to expand its national footprint. The pet store chain sells pet food, pet products, grooming … Read the whole story
Sponsored by GE the new award will recognize the best collaboration between an artist or filmmaker and a brand. Eligible projects include scripted and … Read the whole story
Developed by agency Fallon, the "Food Made From Food" campaign features a 60-spot that includes a remake of the song "Little Boxes," the theme … Read the whole story
Created by Wieden+Kennedy, the Super Bowl teaser ad drops Lipton for a more "regal" spokesperson, although the octogenarian wears a handmade TurboTax sweater and … Read the whole story
Christopher Walken resides in a man's walk-in closet in Kia's Super Bowl ad created by David&Goliath. Read the whole story
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so … Read the whole story
Marking its second return to Super Bowl advertising, Skittles will run "Portrait" in the second quarter. Continuing with the quirkiness factor, the 30-second spot … Read the whole story
Carat promoted Fiona Lloyd from executive client officer at Carat UK to network development officer for Carat Global, a new position. Lloyd will report … Read the whole story
Heineken tapped Amsterdam-based creative studio Cloudfactory as lead global creative agency for its Strongbow Apple Ciders brand. Cloudfactory will help develop a new global … Read the whole story