The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days … Read the whole story
So yeah. The Super Bowl. It happened Sunday night, right? Did you love the ads? Did you hate the ads? Which one was your … Read the whole story
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story
The high-end audio gear marketer isn't buying time in the game. But it is the official headphone sponsor of the NFL and wanted to … Read the whole story
While the odds makers are predicting Cam Newton and the Carolina Panthers will beat the Denver Broncos in Super Bowl 50, Twitter users clearly … Read the whole story
The effort includes exclusive integrations on weekly ESPN sports segments, along with a significant brand presence in TNT's sports programming. "Sports ignite passion in … Read the whole story
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total … Read the whole story
PayPal is launching its first Super Bowl ad that describes the "new money" in town. The 45-second ad, created by CP+B LA, will run … Read the whole story
Omelet named Ricardo Diaz as executive digital director. Diaz joins the company from the leadership team at Zambezi, Inc. and more than six years … Read the whole story
Stalwart Communications was named agency of record for Arizona-based hearTV, app that streams live audio to smartphones. The agency will execute a program to … Read the whole story