MediaPost Agency Daily
Wednesday, February 10, 2016
  • Omnicom's New Global Media Agency To Launch 'In A Few Weeks'

    Omnicom CEO John Wren told analysts and investors Tuesday that the holding company would be launching a third global media agency network within the … Read the whole story

  • Marketer Behind 'Ship My Pants,' 'Show Your Joe' And 'ElfYourself' Heads to Chicago Agency

    Chicago-based The Escape Pod has announced Mark Andeer, the marketing guy behind Kmart's "Ship My Pants" and "Show Your Joe" and OfficeMax's "ElfYourself," is … Read the whole story

  • E*Trade Media Assignment Goes Into Review

    GroupM is the incumbent and has held the assignment since the client shifted the business in 2014 from Publicis Groupe's Spark without a review. Read the whole story

  • Horizon Media Hatches First Incubator Project: VoterGuru

    In addition to matching users with candidates, VoterGuru educates users on political topics by explaining the ideological spectrum, from "very liberal" to "very conservative," … Read the whole story

  • Terri & Sandy Solution Adds Phonak Duties

    The shop has been appointed lead agency for Phonak's Lyric hearing device and will serve as the brand's integrated marketing lead, developing new communications … Read the whole story

  • The Wedding Is On; Now What?

    This month, WeddingWire and Havas Worldwide New York are launching the client's first campaign to help couples navigate the process of walking down the … Read the whole story

  • A New Way to Determine Corporate Value

    Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This … Read the whole story