Omnicom CEO John Wren told analysts and investors Tuesday that the holding company would be launching a third global media agency network within the … Read the whole story
Chicago-based The Escape Pod has announced Mark Andeer, the marketing guy behind Kmart's "Ship My Pants" and "Show Your Joe" and OfficeMax's "ElfYourself," is … Read the whole story
GroupM is the incumbent and has held the assignment since the client shifted the business in 2014 from Publicis Groupe's Spark without a review. Read the whole story
In addition to matching users with candidates, VoterGuru educates users on political topics by explaining the ideological spectrum, from "very liberal" to "very conservative," … Read the whole story
The shop has been appointed lead agency for Phonak's Lyric hearing device and will serve as the brand's integrated marketing lead, developing new communications … Read the whole story
This month, WeddingWire and Havas Worldwide New York are launching the client's first campaign to help couples navigate the process of walking down the … Read the whole story
Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This … Read the whole story
One man's clutter is another man's treasure. Sweethearts candies wants to know how you met your sweetheart. Let's launch! Read the whole story
The Community named Juan Cruz Vassallo as associate creative director, based in Miami. He will report to Rodrigo Butori, creative director at The Community. … Read the whole story
Following a review, Alaska Airlines named Mekanism as its agency of record. Wongdoody previously handled the account. The agency plans to open a Seattle … Read the whole story