Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed … Read the whole story
Ad blockers tested in the study included AdBlock, AdBlock Plus and uBlock Origin. Sites included in the study are British Airways, Lingus, RyanAir, Vodafone, … Read the whole story
Company executives said that was slightly above internal expectations and that they are still projecting full-year 2016 organic revenue growth of between 3% and … Read the whole story
Founded will continue to operate under its own name. There will be no changes in staff or structure with the agency's two founders Richard … Read the whole story
The agency, part of Engine, will be responsible for managing creative, strategy and digital, working alongside the client's other agency partners. Led by President … Read the whole story
The firms are integrating their data for TV campaigns in what they say is a "privacy compliant way." They will use Medicx's patented system … Read the whole story
- COMMENTARY
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story
- COMMENTARY
Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story
Golf ads for casual players. Kobe Bryant says goodbye. Let's launch! Read the whole story
WongDoody Los Angeles hired Matt Burgess as creative director. He joins the agency from Olson Minneapolis, where he worked for the last eight years … Read the whole story
The Sawtooth Group won three new accounts. For restaurant chain Potatopia, Sawtooth will build the brand via creative work and media buys as the … Read the whole story
