WPP CEO Martin Sorrell is once again the highest paid CEO in the advertising business. His total remuneration last year was 70.4 million British … Read the whole story
The latest innovation to emerge from an agency "lab" comes from London-based adam&eveDDB and is called the Temptations Catterbox. Read the whole story
COMMENTARYEmbrace customer obsessions. That's the word from a recently published Forrester Research study, but will obsessions replace or complement the intent signal when it … Read the whole story
The report, issued Friday by short seller Gotham City Research, concluded that more "wrong doing" would be disclosed by the ongoing SEC investigation of … Read the whole story
- COMMENTARY
So don't judge me for this, but I let my 7-year-old daughter watch reality TV. She loves a YouTube channel where a girl opens … Read the whole story
The move reunites Riccardi, who was a managing partner at Goodby, with Argonaut founders Rick Condos, Hunter Hindman, and Max Heilbron. They had worked … Read the whole story
The beverage brand has developed a touring experiential event (in partnership with WeWorks and BMF Media) called the Flavor Lounge that will visit office … Read the whole story
In order to support this promotion, the NC-based doughnut franchise partnered with NC-based agency Baldwin& for special doughnut box packaging, as well as mobile … Read the whole story
What a wonderful idea: putting the face of a missing person on a faceless retail mannequin. "Invisible Faces" is a project involving the NYPD … Read the whole story
Fallon hired Mandana Mellano as chief media officer and Matt Benka as director of digital. Mellano joined the agency from Neo@Ogilvy where she served … Read the whole story
Trisect was named agency of record for the Chicago Bears, following a review that included more than 10 Chicago-based agencies. The incumbent was Two … Read the whole story
