Just as the company is opening its sixth U.S. office (in Dallas) it has also appointed a new president-George Manas, previously the firm's Chief … Read the whole story
Confirming the importance of the NewFronts, 8 out of 10 respondents said their attendance at the 2015 NewFronts resulted in increased spending on original … Read the whole story
The 40-page Gotham Research report, issued Friday, claims, among other things, that MDC will be exposed for additional "wrong-doings" by the ongoing SEC probe … Read the whole story
In a humorous but all-telling piece about the ad industry's obsession with data, Jeff Goodby ponders the recent spate of data-analysis firms by agency … Read the whole story
Ogilvy New York is teaming with #Unite4Heritage to launch an interactive site, to develop a crowdsourced online museum. The concept will allow people to … Read the whole story
Thorsen was previously Managing Director of the shop. He will continue to oversee day-to-day operations such as business development, mentoring the agency's talent and … Read the whole story
The concept behind "Endangered Love" is that the most effective way to avoid extinction is to have sex. And instead of simply creating a … Read the whole story
Here is one of the world's leading media agency holding companies effectively telling us that the massive and growing digital investment is largely not … Read the whole story
Everyone loves fresh fish, but what happens when frozen fish move? That's exactly what happened inside Mila, a supermarket chain in Poland. The company … Read the whole story
Maxus is naming Kevin McCarthy as its newly created head of effectiveness to develop the agency's data and analytics capabilities. "The end goal is … Read the whole story
The Clorox Company tapped FCB and mcgarrybowen/Dentsu Aegis Network as lead creative agencies over Clorox's portfolio of brands. The agency selections coincided with the … Read the whole story