Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story
I mean, you really have to wonder what goes through a person's mind when they come up with a marketing promotion that calls for … Read the whole story
As group vice president, head of marketing and communications, a new role at the agency, McDuffe will be responsible for accelerating the agency's go-to-market … Read the whole story
Made of beer byproducts, it's being promoted as a greener alternative to plastic ring holders, which are frequently cited as a cause of harm … Read the whole story
Bedding company Saatva has kicked off its launch campaign (from agency Hyperbolous) for its new Zenhaven Mattress, made of "natural" latex tapped from rubber … Read the whole story
Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a … Read the whole story
A panel session at OMMA's Marketing Tech conference today, moderated by Alan Chapell, Principal, Chapell & Associates, featured a discussion among several agency executives … Read the whole story
It may not get the attention that agency reviews like last year's Pitchapalooza might have gotten, but financial marketing giant JP Morgan Chase is … Read the whole story
Dutch insurance company Centraal Beheer Achmea celebrates its 30th anniversary working with DDB & Tribal Worldwide, Amsterdam with a hysterical ad where voice-activated car … Read the whole story
We Are Social named Stephanie Levy as director of content, a new position in the agency. Levy will lead the agency's US creative department, … Read the whole story
Bentley Motors tapped M&C Saatchi PR as its communication agency of record. M&C Saatchi PR will work on issues supporting the brand throughout The … Read the whole story