Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen Trade," William Goldman famously summed up … Read the whole story
Agency veterans Doug Hecht and Chuck Phillips have created a new app called Lymber that they believe will do for the fitness business what … Read the whole story
The firm has recommended that WPP shareholders approve Sorrell's 70 million pound ($102,635,050) compensation package for 2015 when they hold their annual meeting on … Read the whole story
Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple … Read the whole story
As more attention and resources are being directed toward cross-device marketing campaigns, GroupM advanced TV unit Modi Media is aligning with Innovid the video … Read the whole story
Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel … Read the whole story
WPP's Geometry Global Toronto and sibling shops Ogilvy & Mather, Neo@Ogilvy and OgilvyOne and PR firm Neat Marketing Communications are introducing the first-ever, agency-led … Read the whole story
The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's … Read the whole story
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
Everyone's a critic -- and also has the ideal ad campaign for brand XYZ somewhere in the back of their minds. Johnsonville decided to … Read the whole story
LAPIZ tapped Luciana Cani as senior vice president, executive creative director, overseeing the agency's creative team. Cani will lead creative output for clients that … Read the whole story
VBP Orange, the customer experience unit of Venables Bell & Partners, was named agency of record for One Medical. The agency will create brand … Read the whole story