The Interpublic shop has formed a partnership with three veteran agency executives to form a new full-service ad and PR shop called sociedAD that … Read the whole story
Berman, former CEO at Leo Burnett USA and other business mavens will help guide the strategic direction of the agency. Read the whole story
The Association of National Advertisers and the American Association of Advertising Agencies remain at loggerheads over the issue of how agencies might be padding … Read the whole story
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. … Read the whole story
We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel … Read the whole story
iProspect appears to be on a winning streak. Just months before its parent company Dentsu Aegis Network acquired a majority equity stake in Merkle, … Read the whole story
As a 30-year sponsor of the Olympic Games, Visa is teaming with Razorfish to introduce a tech-friendly social advocacy initiative to encourage acceptance and … Read the whole story
The "Add the Ring" initiative from Young & Rubicam Argentina and a client adds a so-called "missing ring," representing the Antarctic continent, to the … Read the whole story
Is there room for Donald Trump on Mt. Rushmore? GSP founders Jeff Goodby and Rich Silverstein wonder in "Mt. Rushmore," the second ad launched … Read the whole story
FCB has promoted one and hired three employees in its New York office. Michelle Tang, most recently senior vice president, worldwide agency growth for … Read the whole story
Advantage International was named agency of record for VKTRY Gear. The VKTRY Performance Insole, a carbon fiber performance insole, takes an athlete's own potential … Read the whole story