The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously … Read the whole story
The video, which also includes several spoof Clinton and Trump ads, marks the second appearance of the company's faux founder. Read the whole story
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis released this morning by a leading … Read the whole story
Global spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015, according to IEG research, part of WPP's ESP … Read the whole story
Pizza Hut is also launching a "Flick Football Challenge" game inviting fans to share videos of their skills for chances to win free pizza … Read the whole story
Developed with agency Marcus Thomas, Cleveland, ads in a new campaign are the first by the utility to not make any claims for, or … Read the whole story
Just in time for the start of the football season, the campaign kicks off a new Minnesota Vikings scratch game and helps promote the … Read the whole story
It's not enough to distribute the company Kool-Aid. Getting employees to drink it requires you to authentically express - face-to-face - why you believe … Read the whole story
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, … Read the whole story
About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of … Read the whole story
How dirty is the clothing industry? As dirty as your grossest skidmark-stained underwear, according to PACT | ORGANIC, an organic clothing company. The clothing … Read the whole story
Colle+McVoy named Steve Knapp as executive director of media, a new position and part of the agency's expansion of its media group. Knapp will … Read the whole story
Following a review, Blue Chip Marketing Worldwide was named North American shopper marketing agency of record for McCormick & Co., maker of spices, seasonings … Read the whole story