The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
The band, One More Wish, or 1MW, is a boy band from the 90's that broke up years ago and is now, with the … Read the whole story
For reasons you will understand, I can't go into the details of the landmark solution that was engineered for McDonald's with Omnicom. It also … Read the whole story
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising … Read the whole story
Think about it. Next time you're getting ready to write a brief, check out a local stand-up show. Read some of Aziz Ansari's latest … Read the whole story
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story
To help promote the debut of Cheetos Chicken Fries to the Burger King menu, the brand has enlisted its digital AOR Code and Theory … Read the whole story
Blink Worldwide has created a social and online quiz for Partnership For Drug-Free Kids which recently revived and updated its iconic fried egg "This … Read the whole story
The agency is making a CEO change in Canada, elevating Tyler Turnbull to the post with current CEO Tim Bowen shifting to Chairman of … Read the whole story
I look forward to the day when ads like this don't have to be made. For the sixth year in a row, AT&T launched … Read the whole story
McCann Detroit named Bill Cimino as executive vice president, chief creative officer. Most recently, he served as chief creative officer of Y&R Chicago. Prior … Read the whole story
Whistler Blackcomb named Vancouver-based Good Fortune Collective as agency of record for Whistler Mountain Bike Park. The agency is charged with handling strategic and … Read the whole story