Among those expected to take on new duties is GroupM North America veteran Rino Scanzoni, the current Chief Investment Officer. Exactly what his new … Read the whole story
According to "Business Insider," it would appear ad agencies will be in "real trouble" and experience a shocking drop in profits in Q4 if … Read the whole story
Publicis Media's Optimedia has handled the largest portion of the luxury company's media assignment, including North America. It was not immediately clear if the … Read the whole story
Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk … Read the whole story
Sawyer is a 27-year veteran of the agency, has won numerous awards and is recognized as one of the industry's brighter lights. She's departing … Read the whole story
In a new campaign for Tommy John the creative (from Preacher) dramatizes the frustrations with ill-fitting undershirts with real live ferrets. The ad shows … Read the whole story
Last year, Celestial Seasonings redesigned its packaging with great promotional fanfare. Consumers weren't impressed, and now the tea brand is reverting to what it's … Read the whole story
The "Recharge with Rainwater" project consists of a network of five Vodafone billboards that harvest rainwater by utilizing U-curved aluminum sheets as collection funnels … Read the whole story
Recently White Ops, a company that uses crafty measurement to determine how ad fraud happens, informed us that millions of infected browsers carry out … Read the whole story
Hawkeye, McDreamy and John Carter are just a few of the beloved but fake TV doctors who appear in an ad campaign for Cigna. … Read the whole story
Goodby Silverstein & Partners promoted Meredith Williams, Michael Crain and Jason Bedecarre to group account directors and elevated Whitecotton to associate director of new … Read the whole story
Following a review, Sun-Maid Growers Of California tapped Meredith Xcelerated Marketing as its agency of record. First work will include a promotional tie-in to … Read the whole story