In an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's … Read the whole story
The Scholarship totals $3,000 -- what tiny percentage of college tuition that covers is kind of a chuckle -- and will be awarded bi-annually … Read the whole story
The healthcare insurer aired an ad (from McCann) about annual checkups with TV doctors Alan Alda, Lisa Edelstein, Donald Faison, Noah Wyle and Patrick … Read the whole story
The lodging chain, which spent $35 million on ads last year, has named Horizon its media AOR after a review. Horizon's first work will … Read the whole story
The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis … Read the whole story
The campaign weaves archival footage from Diddy's life story with stories of current up-and-coming artists, including fashion designers Kristen Noel Crawley and Chris Stamp. Read the whole story
Who are these ads really for? On the other hand, women's power and strength is constantly being undermined, so the real question is why … Read the whole story
Hershey launched some interesting limited-time packaging for its TAKE5 candy bar, turning the cardboard packaging the candy sits inside into a beat box. The … Read the whole story
CP+B opened an office in Beijing, its tenth global output. CP+B Beijing will work on the agency's global Infiniti and American Airlines accounts, as … Read the whole story
Allen & Gerritsen was tapped to handle marketing duties for Promescent, an over-the-counter spray made by Absorption Pharmaceuticals, that's clinically proven to help men … Read the whole story