At an Advertising Week session on Monday, McDonald's US CMO Deborah Wahl and DDB NA CEO Wendy Clark discussed the fast food chain's agency … Read the whole story
The new name, She Runs It, aims to signal a pivot in the organization's mission, shifting from winning more seats at the table for … Read the whole story
Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story
The shift of consumer consumption to live video continues to present opportunities for advertisers, according to the Live Video panel at Advertising Week 2016 … Read the whole story
McDonald, who joined Epsilon in 2012, will now report to Epsilon/Conversant Chief Executive Officer Bryan Kennedy, and will lead the Agency practice globally. McDonald … Read the whole story
The new operation, called Kantar Public, will provide research services related to public policy, advise clients on "internal capability building," and help them assess … Read the whole story
Its first major awareness campaign in over a decade, the Curacao Tourist Board teamed up with Catch to make the island top of mind … Read the whole story
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As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: "It … Read the whole story
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Optimization and personalization have never led the list of top priorities for advertisers, especially in North America -- until now. It's about their digital … Read the whole story
Milka launched a sweet online video in China, its first major campaign there. "Lost & Found" is a two-minute video that takes places in … Read the whole story
BBDO New York promoted Susan Golkin to executive creative director on Campbell's Soup, Dove Chocolate, American Family Insurance and Quaker Oats. In addition, Doug … Read the whole story
Huawei Consumer Business Group tapped Doner London to create an integrated campaign for its flagship P9 smartphone, which was voted the best European consumer … Read the whole story
