Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story
When asked how the ad industry is doing when it comes to hiring diverse professionals, nearly half of respondents said the industry is terrible. Read the whole story
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
It's the burning question for agencies when it comes to their clients and pitches. Do they use their top talent when there isn't an … Read the whole story
Multicultural shops convey mixed messages about their roles. They want to be considered as general market purveyors and at the same time recognized as … Read the whole story
While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in … Read the whole story
Starting today, National Voter Registration Day, the Frito-Lay brand that positions itself as being all about "bold choices" is touring college campuses around the … Read the whole story
- COMMENTARY
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story
Netflix is home to strong women. Parking lot prostate campaign in Canada. Let's launch! Read the whole story
MDC Partners named Lotta Malm Hallqvist as the company's first managing director, chief marketing officer in Europe. She will report to Bob Kantor, chief … Read the whole story
Ribera del Duero and Rueda, two wine regions in Spain, selected PadillaCRT to lead their trade marketing program in the U.S. The campaign aims … Read the whole story
