Patton -- who joined Grey in 2007 and who was most recently CEO of Grey's Europe, Middle East and Africa region -- is considered … Read the whole story
The study comes from J. Walter Thompson's Innovation Group and explores the needs, aspirations and motivations of the female consumer of the future. Read the whole story
In the months since media-buying "transparency" has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication … Read the whole story
The Minneapolis-based shop is introducing monoONE, a new short-term contract option that the agency has devised in response to the realities of the marketing … Read the whole story
Arthur Fullerton joins Big Spaceship as its first Chief Technology Officer and Mary Lou Bunn takes on the role of SVP, Marketing. The appointments, … Read the whole story
The eyewear seller has selected Engine Group for an array of marketing services that will be handled by different agencies within the group including … Read the whole story
The PSA will air across a number of networks during the fall season through support from the Midas Exchange, GroupM's media bartering unit. The … Read the whole story
- COMMENTARY
Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making … Read the whole story
The Brady Campaign to Prevent Gun Violence launched an eye-opening PSA that brings attention to one of the country's national security threats: toddlers. Last … Read the whole story
Huge hired Ranae Heuer as managing director of the Detroit office. She is a Detroit native who spent the first half of her career … Read the whole story
Wheelhouse Marketing & PR picked up work for Billy Bob's Texas, a honky-tonk based in Fort Worth, TX. Work will consist of identifying, assessing … Read the whole story
