For the first time, several Crayola Crayon colors - Denim, Scarlet, Asparagus and Goldenrod - will transform into distinct ad characters. The creative for … Read the whole story
Publicis in Belgium has taken the Mannequin Challenge that has swept the internet and turned it into an ad for the Belgium League of … Read the whole story
In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his … Read the whole story
The #TorontoBelize initiative invited people walking through Toronto's Yonge-Dundas Square to play a custom-built Belizean drum that "measures" decibels to make a Belizean boy … Read the whole story
Programmatic advertising will grow 31% in 201 -- faster than all other digital media channels, according to Zenith's "Programmatic Marketing Forecasts" report. Read the whole story
It's undoubtedly true that advertisers have cut back on the fees they pay agencies for their services. There is a chicken-and-egg question here: Has … Read the whole story
Kids these days are techno-savvy, yet they also want to enjoy life and socialize with friends, as shown in a 1:45 video for Samsung … Read the whole story
Jack Morton Worldwide hired three in its New York and Detroit offices. Cara O'Neill was named executive vice president – group account director, Chevrolet … Read the whole story
Hearing aid marketer Miracle-Ear consolidated its media planning and buying account with Compass Point//McCann, following a review. Previously, the company had used a number … Read the whole story