Souza, one of the agency's top innovators, is joining the U.S. team as a VP based in Detroit, where he will oversee the agency's … Read the whole story
In the interest of helping you have a great time this holiday season, I share with you the news that the Ad Club of … Read the whole story
The Diageo whiskey brand is launching a big purpose-driven campaign with the tagline, "Live Generously and Life Will Treat You Royally." The multifaceted campaign … Read the whole story
The nascent National Rugby Football League has named Interpublic Group's Carmichael Lynch as its marketing and creative agency of record. The agency's PR subsidiary … Read the whole story
The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts … Read the whole story
The SapientNitro unit has promoted Keri Elmsly to the role. She will oversee the creative, technology and production teams and continue to strengthen its … Read the whole story
HZDG will be responsible for creating a new, unified brand positioning for Maryland as a place to live, work and grow a business. The … Read the whole story
If you spend more than $20 million a year on advertising your organization most likely needs a Chief Media Officer or equivalent. But a … Read the whole story
To launch Puma Fragrances BodySprays, L'Oreal created a digital campaign starring French soccer star Antoine Griezmann and his signature post-goal hand gesture. Griezmann is … Read the whole story
DDB Chicago hired Myra Nussbaum as senior vice president, group creative director. She will oversee creative for the brands under the Mars Wrigley Confectionery … Read the whole story
Following a two-month review, LevLane was named media agency of record for Drexel University. Creative duties remain in-house. The account, estimated at $1.7 million, … Read the whole story