The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story
The study was conducted in partnership with The Female Quotient Strategy and took a look at $20 billion in spending by the top 200 … Read the whole story
Briefing securities analysts during its "Investors Day" this week, WPP gave little insight about the ad industry outlook, although it implied that things would … Read the whole story
The agencies include Joan Creative, Erich + Kallman and The Community, which will work across the cereal and snack food giant's portfolio of brands. … Read the whole story
Dentsu Aegis Network has acquired S&E Sponsorship Group in Canada which the agency will use to launch its lifestyle marketing agency MKTG in the … Read the whole story
The VR campaign promotes the upcoming new series, "El Chema," a story inspired by real-life events involving a drug kingpin resembling El Chapo that … Read the whole story
Rather than focus on the greedy obsession of a big payout, the campaign highlights the emotions that come from receiving a small gift, like … Read the whole story
The "Boss spot" promotes Edible's recently launched business gifting arm. The company says it is "seeing a lot of traction with sports teams and … Read the whole story
Upland Brewing Company and its creative AOR Young and Laramore are attempting to shift Sour Ales -- beers made with wild yeast, intensely tart … Read the whole story
TeamDigital, a Bethel, CT-based agency, hired Brady Coffey as vice president, creative director. Coffey most recently worked at Epsilon, Ryan Partnership and before that, … Read the whole story
Torani, a San Francisco-based company that creates flavored syrups, sauces and blended drink bases, named Ready State its agency of record. Frontline Global conducted … Read the whole story