MDC CFO David Doft told a crowd at the UBS media conference in New York that the company expects to finalize a settlement agreement … Read the whole story
Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled … Read the whole story
It seems that the ever-expanding holiday shopping calendar is translating into sharply lower ad spending so far, according to a report from Kantar Media. Read the whole story
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
Dentsu said Friday that it was instituting new measures to improve its workplace environment as it continues to be investigated by the government for … Read the whole story
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in … Read the whole story
Research has shown that the biggest concerns of a modern-day college-hopeful have shifted from what the University has to offer, to what their future … Read the whole story
As part of its LGBT-friendly policies Ogilvy has ten professional networks within the agency, each focusing on a particular topic area and which are … Read the whole story
All sorts of news was vying for attention this past week. Accenture evolved its marketing services offering further, buying top UK creative agency Karmarama. … Read the whole story
Sandy Hook Promise created an absolute must-watch video called "Know the Signs," a 2:30 PSA that hopes to stop gun violence by educating kids … Read the whole story
FRUKT created a new U.S. senior leadership team. Shirley Richter Hughes was hired as managing director, FRUKT US; Hap Deneen was promoted to senior … Read the whole story
HZDG was named agency of record for Maryland Marketing Partnership, an entity created this year by Maryland Governor Larry Hogan to promote the state … Read the whole story