Back in the fall, Walmart consolidated its $900 million U.S. media assignment with Minneapolis-based Haworth Marketing + Media. Today, the big box retailer confirmed … Read the whole story
California-based AMF has hired Geoff McGann as the agency's executive creative director. AMF is tapping McGann's years of experience on campaigns such as Nike's … Read the whole story
- COMMENTARY
If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling … Read the whole story
The report -- which is looking into digital services provided by the ad holding company's Japanese operations dating back to 2012 -- was originally … Read the whole story
- COMMENTARY
The stuff is out there. It's free. Why subscribe? Well, there are several reasons, and isn't it high time for publishers to get busy … Read the whole story
First, let's dispense with some elephants in the room of this year's Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While … Read the whole story
The campaign uses humor to make the 14-pound, two-foot robot human-like and demonstrate its capabilities, including a HD-camera to allow people to monitor pets … Read the whole story
Developed with agency Omelet, the new effort includes two 15-second spots running on national TV channels and high-profile sports games on ESPN and ABC. Read the whole story
Matthew McConaughey takes a backseat. Burger King brings back Cheesy Tots. Let's launch! Read the whole story
Sean Salter was named creative director at Midnight Oil, reporting to Michelle Azzopardi, executive vice president, creative & agency operations. Salter began his career … Read the whole story
Peppercomm was awarded Money Management Institute (MMI), Blucora, and Avon 39 accounts. MMI is an industry trade group for financial services organizations that provide … Read the whole story
